Introduction Of PMM
Marketing is the process of buying and selling of goods and services. Management deals with handling and organising of various resources involved in marketing process.
Introduction Of PMM
BACHELOR OF BUSINESS ADMINISTRATION (BBA) EXAMINATION SEMESTER – II BB 5 – PRINCIPLES OF MARKETING MANAGEMENT Unit I Marketing :Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept,production concept, modern marketing concept. Unit II Segmentation: Concept, basis of segmentation, Importance inmarketing; Targeting : Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning. Unit III Marketing Mix: Product : Product Mix, New Product development, levels ofproduct, types of product, Product life cycle, Branding andpackaging, different types of distribution channels. Unit IV Price: Meaning, objective, factors influencing pricing, methods of pricing.Promotion : Promotional mix, tools, objectives, media selection & management. Process & Scope Marketing Information Systems : Meaning Importance and Scope Consumer Behaviour : Concept, Importance and Factors influen
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