Introduction Of PMM
BACHELOR OF BUSINESS ADMINISTRATION (BBA) EXAMINATION SEMESTER – II BB 5 – PRINCIPLES OF MARKETING MANAGEMENT Unit I Marketing :Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept,production concept, modern marketing concept. Unit II Segmentation: Concept, basis of segmentation, Importance inmarketing; Targeting : Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning. Unit III Marketing Mix: Product : Product Mix, New Product development, levels ofproduct, types of product, Product life cycle, Branding andpackaging, different types of distribution channels. Unit IV Price: Meaning, objective, factors influencing pricing, methods of pricing.Promotion : Promotional mix, tools, objectives, media selection & management. Process & Scope Marketing Information Systems : Meaning Importance and Scope Consumer Behaviour : Concept, Import...